Solutions
Whether you are a division of a corporate, a SME, or are planning to establish a business in the UK, we can support in a variety of ways:
Research
Your marketing activity may be failing to have the impact it once did. Or you might, for example, be planning to expand into adjacent sectors or extend your product portfolio. We can deploy marketing reviews, analytics and customer research techniques to develop actionable insights for growth.
>>> Marketing Audits | Qualitative & Quantitative Research | Market Mapping | Market Scoping | Brand Reviews | Data Mining | Brand Sprint Workshops <<<
Strategy
Your brand may have great potential but not be performing. We’ll help you define and prioritise customer segments for growth marketing activities and create differentiation strategies based on price, products, services, channels and other factors.
>>> Corporate & Organisational Strategy | Purpose, Positioning & Proposition | Strategic Planning | Product Innovation | Brand Identity | Message House | ABM Strategy <<<
Campaigns
You might benefit from some additional capabilities and expertise to support your company initiatives, brand launches and inbound marketing campaigns. We have the flexibility of expertise and resources, especially in digital marketing and inbound marketing to ensure the execution brings great results. And we’re obsessive about marketing that provides a strong return on investment.
>>> Marketing Planning | Brand Activation | ABM Campaigns | Inbound Marketing | eCommerce development | Media | Content Development | PR | SEO | PPC | Metrics and Analysis <<<
Work
MITSUBISHI (MHI) – National Launch of Heat Pumps
Mitsubishi Heavy Industries is a global leader in air conditioning and heat pump technologies. Wanting to launch a new generation of products, the Q-Ton™ CO2 heat pump, they asked us to identify the UK demand hot-spots for CO2 heat pumps by prospect sector and account. Using online needs analyses we created sector profiles highlighting sector needs, developed buyer personas and tailored propositions to market. Inbound marketing, website redesign and development coupled with an SEO programme optimised engagement and new prospect lead generation.
Market research | Proposition development | Inbound Marketing | Account Based Marketing (ABM) | SEO/PPC | Website Design & Development | Remarketing
‘Fire NBM brought the strategic marketing and digital expertise that we needed to successfully launch a major new industrial product. What made them different was their grasp of our brand and translating this into a highly creative and successful marketing campaign. Their approach and ideas pitched to us definitely hit the nail on the head and all their work after that was built to the standards required from the brief’.
Simon Jenkins, Mitsubishi (MHI) EMEA Marketing Manager
NSPCC – Market Assessment
The NSPCC had set up a new division – Child Protection Consultancy (CPC) – with the intent of supporting UK organisations responsible for child safeguarding and protection. We were commissioned to conduct a wide-ranging market and customer insight assessment to help the CPC management plan and develop the division’s future shape, direction and priorities.
Market Survey | Demand Market Map | Pricing Review | Development of New Business Model | Market Monitoring Service
‘The team responded to our brief with enthusiasm and dedication, and adopted a flexible approach to our evolving requirements. They have provided us with a strong combination of strategic and practical thinking, enabling my newly recruited team to build on an excellent base for our future direction’.
Helen Keefe, ex Head of Planning and Development
DIGITERRE - Positioning, proposition and content development
Digiterre builds and delivers real time, big data platforms for clients to increase their revenues and business value. Working closely with the CEO, Director and Marketing Manager we assisted the business strengthen the corporate brand proposition, develop more compelling and relevant content for target fintech markets and took the website to new levels of usability and engagement.
Market Research | Positioning | Website design and development | SEO | Content development
‘Working with Fire NBM has been effortless from the start. The team are always helpful and responsive whether problem-solving or helping us build a stronger brand proposition. They have not only created great content for us but also a great new website for us, understanding our business context and our objectives. Post-launch it’s been invaluable to have their support with maintaining and developing the site further. They have been a trusted partner for many years across all aspects of marketing and will be into the future. I highly recommend them to others.’
James Fraser, Director
PROPAGATOR – Proposition development and demand generation campaigns
Propagator markets groundbreaking software solutions for monetising content. They selected us to help them break further into their core target markets of health and publishing. Working directly with the CEO and MD, we helped to develop market propositions and inbound marketing campaigns to open up new prospects and revenue streams for the Living With range of tools and programmes to support prehab, rehab and care.
Proposition development | Brand activation | Database sourcing & management | Telemarketing | email marketing | Analytics
‘Jonny and Fire NBM are awesome at what they do. I have used them on multiple occasions with 2 different companies, including most recently Living With. They take time to understand your needs, and then ensure that they really deliver against specific objectives. They learn about your business and your prospective customers and become part of the team. I think they are brilliant and would highly recommend them”.
Chris Robson, CEO
THE ROYAL PARKS - Brand and Communications Strategy
The original commission was to provide an independent assessment of potential incremental funding from naming rights, to help offset a continuing reduction in government grant funding.
Once it was decided that The Royal Parks and the charity, the Royal Parks Foundation, should become a single new organisation, we won the tender to develop a brand and communications strategy for the new organisation.
Stakeholder engagement and research | Benchmarking | Development of brand vision, personality, essence and positioning | Brand wheel | Target audience segmentation | Message house | New brand hierarchy
‘Many thanks for all of your input with the brand strategy work, I am currently touring it around the parks and it is being widely accepted’.
Heather Carr, Brand and Business Development Manager
BT – Customer journey mapping & demand generation strategy
BTs B2B division is the UK's largest business telco provider. We developed a new business customer journey map following extensive research and review of their existing contact and engagement programme. This led to the identification of new demand generation opportunities and online and offline onboarding strategies for the business division.
Market research | Customer treatment mapping | Inbound marketing & lead generation strategy | Digital marketing campaign planning
‘The market research was conducted really professionally and thoroughly. Furthermore, Fire NBM produced insights of a quality which enabled us to implement one of our most productive-ever contact and lead generation strategies with the B2B sector. Really impressed by them’.
Richard Saunders, Senior B2B Marketing Manager
ALTONEXUS - Marketing strategy, positioning and proposition, brand launch including media, website and demand generation
Certified Oracle Cloud and Salesforce partners, the team architects, designs, builds and supports the ERP and CRM needs of major organisations. They sought brand and inbound marketing specialists to launch themselves as a new B2B fintech brand in the UK. Fire NBM worked as virtual team members. Brand and planning workshops led to a successful launch supported by optimised content, case study development, email marketing and a new partner engagement programme to tackle identified target partners and accounts.
Brand sprint workshop | Marketing Plan | Proposition development | Brand activation | Website development | Partner marketing | Inbound marketing | SEO/PPC | PR
‘The team at Fire NBM have delivered compelling marketing campaigns for us that achieve cut-through. They put our customer acquisition on rocket fuel! But what makes them different is they are genuinely strategic – conceiving and evolving our proposition and value-add and building it into successful prospect engagement’.
Altonexus Director
About Us
Fire NBM has always had a strong reputation for helping clients grow their businesses, particularly with tech-enabled marketing.
Over the last few years, clients have increasingly asked us to provide more strategic support for their businesses, as they address new commercial challenges.
Our business has therefore evolved to meet this need and we’ve brought in additional resource to further strengthen our strategic capabilities.
Jonny Ambrose
Jonny’s business expertise stems from working in both client brand and supplier side marketing roles. He set up Fire NBM to help assist established and start-up brands overcome growth challenges.
His marketing skills developed at Unilever and Cadburys have assisted many brands better understand their customers, define their core essence and translate this into compelling customer value propositions and marketing campaigns.
William Annandale
William is an experienced marketer with a demonstrable history of working in the consulting industry and in new business ventures. He has strong commercial and business development capabilities and is especially skilled in Business and Strategic Planning, Entrepreneurship, Value Propositions, Market Analysis and Research, and Strategic Partnerships.
William has had over 40 years’ business experience, ranging from blue chip multinationals (Unilever and Grand Met) to SMEs to first hand experience of running start ups.
Jonny and William have a long history of co-working and, together with our associates, represent our growth team for the future.
From long experience, we find the best results come from engaging with our clients as partners and, if appropriate, incorporating performance based remuneration as part of our agreement.
