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Demand generation and integrated marketing to ignite B2B business growth  

Generating better, faster new business results for clients
 

 

 

 
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Our passion is helping you win new business 

Now, more than ever, growing channel complexity and ever more discerning buyers means brilliant marketing is required for new business success. 

Fire NBM's new business marketing approach combines the best of digital with offline marketing techniques to help drive your business growth, both nationally and internationally. Our collaborative style helps to bring out the best in you and your brand, to build better new business pipelines and secure better new business leads.

We're a team of experienced, marketing and business development professionals, led by founding partners Jonny Ambrose and Fiona Stewart.

Fire combines creative, branding, digital, content marketing and data skills, with that bit of extra spark, to bring you better opportunities for growth.

 
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The alchemy for success

Creating fire requires three key elements – oxygen, heat and fuel. When working with clients, the elements of each brief will be a different mix each time. The result is the same – energy!

 

Insight and Strategy

'How does our organisation create value from this new market with better ROI?' 

Combines your expertise with ours – maximising market insights and creativity to fire up your brand, market positioning, marketing plans and contact strategies

Market & Brand Research | Marketing Strategy | Proposition development | Creative Development | B2B Strategy and Demand Generation Workshops

Demand Generation

'How does our organisation win and engage new prospects and leads?'

Campaign development and implementation – bringing creative talent and multi-channel resourcing to paid, owned and earned media. Delivering you new qualified business leads, results and return on marketing investment by optimising the mix of both online and offline channels

Prospect Based Marketing (PBM) | Account Based Marketing (ABM) | Marketing Automation Scoping and Implementation | Integrated Digital Services | Telemarketing | Data Optimisation and Management | SEO & PPC | Remarketing | Digital Marketing Training

Press, media and public relations campaigns

'How does our organisation create content-driven PR to build reputation and relationships in key markets?'

Content marketing support – building the reputation of your B2B brand and providing managed marketing and business development services

Content Marketing | Events | Social Media | Marcomms

 

Campaigns we've worked on

 
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MITSUBISHI (MHIE) – Accelerating speed to market

Mitsubishi Heavy Industries Europe is a global leader in air conditioning and heat pumps. Wanting to launch a new generation of products, the Q-Ton™ CO2 heat pump, they asked us to identify the UK demand hot-spots for CO2 heat pumps by prospect sector and account. Using online needs analyses followed up by telemarketing we created sector profiles highlighting sector needs, tailored propositions to market and account prospects most likely to switch for the internal sales teams.

Market research | Proposition development | Database development | Prospect Based Marketing (PBM) | SEO | Remarketing

 
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ZENITH OPTIMEDIA – Lead generation

Ninah consulting, a subsidiary of Zenith, sought a pipeline of new prospects in the rapidly growing marketing effectiveness market. Working closely with the Senior Management Team, we developed and implemented a content marketing and lead generation campaign. Working as a virtual marketing department for the agency, we introduced a wide range of major Brands to the sales team from both outbound and inbound channels resulting in significant new business wins.

Proposition development | Account Based Marketing (ABM) | Telemarketing | Inbound lead generation | Content marketing

 

MADE IN BRITAIN – Awareness + reputation

The Board of the Made in Britain campaign commissioned us to build awareness of the campaign within the national manufacturing community. Working as their virtual social media and PR team, we developed and implemented a social media strategy to develop new business by recruiting manufacturers to join the campaign. Through the use of #madeinbritainhour on twitter, we have created a vocal, connected, supportive community of UK manufacturers from all industries. This has given wide reach to the campaign by word of mouth referrals, very cost efficiently, for this not for profit organisation.

Market Research | Community development | Inbound lead generation | Social media marketing | Content marketing

 

PROPAGATOR – B2B New business development

Propagator markets groundbreaking software solutions for monetising content. They selected us to help them break further into their core target markets of health and publishing. Working directly with the CEO and MD, we helped to develop outbound market propositions and implemented telemarketing and database marketing campaigns to open up new prospects and revenue streams.

Proposition development | Database sourcing + management | Telemarketing

 

BT – Customer journey + lead generation

BTs B2B division is the UK's largest business telco provider. We developed a new customer journey evaluation following extensive research and review of their existing engagement programme. This led to the identification of new lead generation opportunities and onboarding marketing strategies for the business.

Market research | Communications & lead generation strategy | Marketing planning

 

Bathroom Manufacturers Association – Content writing + PR

The BMA is the trade organisation and the voice of the bathroom manufacturing industry.  We work with them to create feature content around their core messaging to educate homeowners, the self-build market & specifiers (eg architects). 

Our PR role includes developing media relations with consumer & industry press & newsrooms, adding additional resource to their existing in-house trade PR activity.

Media Relations | Content creation | PR support | Comms planning & delivery

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Blog

Musings round the campfire.

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The alchemy of all business starts with relationships.

There's no better way to start a new working relationship than by starting a conversation.

So, give us a call and let's see if we can can ignite something special? 

 

Speak to Jonny Ambrose on +44 7941 157211

Speak to Fiona Stewart on +44 7881 581801

 
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