MADE IN BRITAIN – Awareness building campaign & reputation
The Board of the Made in Britain campaign commissioned us to build awareness of the campaign within the national manufacturing community. Working as their virtual social media and PR team, we developed and implemented a social media strategy to develop new business by recruiting manufacturers to join the campaign. Through the use of #madeinbritainhour on twitter, we have created a vocal, connected, supportive community of UK manufacturers from all industries. This has given wide reach to the campaign by word of mouth referrals, very cost efficiently, for this not for profit organisation.
Market Research | Community development | Inbound lead generation | Social media marketing | Content marketing