Demand Generation

Being confronted with the challenge of winning new customers from new audiences can be as intimidating as stepping out onto an unknown street at night. Like most things though, being forewarned is being forearmed and having some sort of navigation (a google map!) will help you reach your destination.

 
 
 
 
 

Prospect Based Marketing (PBM)

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Account Based Marketing (ABM)

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Marketing Automation Scoping and Implementation

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Demand generation campaigns we've worked on

 
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MITSUBISHI (MHIE) – UK National launch campaign 

Mitsubishi Heavy Industries Europe is a global leader in air conditioning and heat pumps. Wanting to launch a new generation of products, the Q-Ton™ CO2 heat pump, they asked us to identify the UK demand hot-spots for CO2 heat pumps by prospect sector and account. Using online needs analyses followed up by telemarketing we created sector profiles highlighting sector needs, tailored propositions to market and account prospects most likely to switch for the internal sales teams.

Market research | Proposition development | Database development | Prospect Based Marketing (PBM) | SEO | Remarketing

 
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ZENITH OPTIMEDIA – Demand generation campaigns

Ninah consulting, a subsidiary of Zenith, sought a pipeline of new prospects in the rapidly growing marketing effectiveness market. Working closely with the Senior Management Team, we developed and implemented a content marketing and lead generation campaign. Working as a virtual marketing department for the agency, we introduced a wide range of major Brands to the sales team from both outbound and inbound channels resulting in significant new business wins.

Proposition development | Account Based Marketing (ABM) | Telemarketing | Inbound lead generation | Content marketing

 

MADE IN BRITAIN – Awareness building campaign & reputation

The Board of the Made in Britain campaign commissioned us to build awareness of the campaign within the national manufacturing community. Working as their virtual social media and PR team, we developed and implemented a social media strategy to develop new business by recruiting manufacturers to join the campaign. Through the use of #madeinbritainhour on twitter, we have created a vocal, connected, supportive community of UK manufacturers from all industries. This has given wide reach to the campaign by word of mouth referrals, very cost efficiently, for this not for profit organisation.

Market Research | Community development | Inbound lead generation | Social media marketing | Content marketing

 

PROPAGATOR – B2B Demand generation campaigns

Propagator markets groundbreaking software solutions for monetising content. They selected us to help them break further into their core target markets of health and publishing. Working directly with the CEO and MD, we helped to develop outbound market propositions and implemented telemarketing and database marketing campaigns to open up new prospects and revenue streams.

Proposition development | Database sourcing + management | Telemarketing

 

BT B2B – Customer journey evaluation & demand generation

BTs B2B division is the UK's largest business telco provider. We developed a new customer journey evaluation following extensive research and review of their existing engagement programme. This led to the identification of new lead generation opportunities and onboarding marketing strategies for the business.

Market research | Communications & lead generation strategy | Marketing planning

 

Bathroom Manufacturers Association – Content writing & PR

The BMA is the trade organisation and the voice of the bathroom manufacturing industry.  We work with them to create feature content around their core messaging to educate homeowners, the self-build market & specifiers (eg architects). 

Our PR role includes developing media relations with consumer & industry press & newsrooms, adding additional resource to their existing in-house trade PR activity.

Media Relations | Content creation | PR support | Comms planning & delivery

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