Market Research
Our research and survey work is truly bespoke, helping you to listen to, and understand, your customers and prospects.
We focus on providing strategic research programmes, tailored to your needs and objectives, that help you understand your customers, make better decisions about your brand and positioning, and ultimately help transform your business.
Primary and secondary research
Account profiles
Competitor analysis
Decision maker unit analysis
Persona analysis
Technical landscaping
Account Based Marketing Strategy
We specialise in creating bespoke strategies and programs to help our customers take an account-based approach to business. With our strategy and program design service, we can help you construct a dedicated program to shift perceptions, scale relationships, reach new markets, and grow revenue in your must-win strategic accounts.
Whether you’re an incumbent looking to fend off disruptive competitors from a key account, or a disruptor looking to upset the status quo and establish a foothold with a new account, we can help. We’ll empower you to create a strong go-to-market strategy, and help you implement it every step of the way.
Proposition Development
Based on knowledge of your target customers, market, competition and internal capabilities, we will work with you to create the most resonating market proposition. We can call on extensive experience in brand sprints and workshops to help ensure the product or service will stand out from the competition.
We’ll help you define the opportunity through a gap analysis and determine the key deliverables required to meet market needs.
Creative Development
We think creativity remains at the heart of successful B2B marketing.
The majority of B2B creative is “ineffective” according to recent research (January 2021) from the LinkedIn B2B Institute. Of the 1,600 B2B ads shown to a sample of 6 million people worldwide over the past four years, 75% scored one star or less
on their emotional measurement tool.
We believe there’s loads of room to build memorable brand character
through emotional storytelling to help build market share.
Fire NBM takes the dull out of B2B marketing.